Last Updated: October 2025
ZoomInfo Overview

ZoomInfo is a leading B2B intelligence platform that helps sales, marketing, and recruiting professionals identify, connect with, and engage their ideal customers. By leveraging an extensive database of business contacts, AI-driven insights, and advanced analytics, ZoomInfo enables organizations to streamline lead generation, improve sales prospecting, and enhance account-based marketing efforts. With deep integrations into CRMs and sales automation tools, ZoomInfo is a go-to solution for companies looking to scale their revenue operations efficiently.

Limited Time ZoomInfo Offer!
Custom Pricing for Teams!
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Features

  • Comprehensive B2B Database – Access millions of verified business contacts, including emails, phone numbers, and firmographic data.
  • Intent Data & Predictive Insights – Identify companies actively researching solutions like yours for better-targeted outreach.
  • Automated Data Enrichment – Keep CRM records up to date with real-time company and contact information.
  • Engagement & Outreach Tools – Built-in dialer, email automation, and conversation intelligence features enhance sales productivity.
  • Account-Based Marketing (ABM) – Create highly targeted campaigns with deep firmographic and technographic insights.

Integration

  • Sales Engagement Tools – Works with Outreach, Salesloft, and LinkedIn Sales Navigator for streamlined prospecting.
  • Recruiting & Talent Acquisition – Helps HR teams source top talent with verified candidate data.
  • Business Intelligence & Analytics – Syncs with BI tools like Tableau and Google Data Studio for advanced reporting.

Zapier Approved Integration

Pros

Extensive & Accurate Contact Database
One of the largest B2B data sources for sales and marketing teams.
Advanced Intent Data
Helps businesses prioritize leads based on real-time buyer behavior.
Strong CRM & Tool Integrations
Works seamlessly with leading sales and marketing platforms.
Robust Filtering & Segmentation
Find the perfect prospects using detailed firmographic and behavioral data.
Scalable for Enterprise Use
Built to support small businesses, mid-sized companies, and large enterprises alike.

Cons

Premium Pricing
Can be expensive, especially for small businesses or startups.
Data Accuracy Varies
While generally reliable, some outdated or incorrect records may still appear.
Complex Learning Curve
New users may require time to master all of ZoomInfo’s features.
Limited Free Plan
Most valuable features are locked behind premium plans.
Overwhelming Amount of Data
Can require careful filtering to avoid information overload.
ZoomInfo Screenshots